The role of media, advertising and brands in telling the story of how we need to live

28 Chancery Ln, London WC2A 1LB
In-person Mobilising Whole of Society Climate Action By registration Fleet Street Quarter Culture Education Fashion Innovation and Technology Professionals Resilience

About this Event

This thought-leadership panel event will look at the industry’s role in shifting consumer thinking and behaviours towards more sustainable living and maintaining a positive and climate-resilient mindset. Panellists will be asked to consider the challenges (e.g. changing entrenched habits, the global ESG backlash) and narrative strategies to overcome those in order to reach our climate goals. We will be considering such questions as, What does transition look like for the advertising industry? How do we shape the conversation to encourage less /more considered consumption without affecting growth?

Moderator: Lizzie Shupak, co-founder, Curve

Panellists: 

Sebastian Munden, Chair Ad Net Zero and co-author of Sustainable Advertising

Richard Huntingdon, Chief Strategy Officer, Saatchi & Saatchi

Sylvia Pavoni, FT editor of Sustainable Views and Editor-in-Chief of The Banker

Lisa Merrick Lawless, Co-Founder, Purpose Disruptors

This event is part of the Fleet Street Quarter’s Climate Festival, comprising a series of high-level debates and networking over two days under the overarching theme: ‘Creating a blueprint for a more sustainable future.’

Through the Festival, Fleet Street Quarter, the Business Improvement District for the City of London’s Fleet Street area, aims to help businesses in the area and beyond accelerate their efforts to transition to net zero.