Shifting the Climate Narrative: Impact of One of the UK’s Largest Climate Ad Campaigns
Online event
About this Event
Introduced by Comedian Seán Burke, this session will explore the messages that really resonate with the public by taking you behind the scenes of Protect Our Kids’ Future, the UK’s first large-scale ad campaign explicitly advocating a shift away from fossil fuels.
Created by Parents for Future UK, the country’s largest parent-led climate movement, and Potential Energy Coalition, a global nonprofit building public demand for climate action, this campaign has reached millions by using love and humour to connect with people where it matters most – their families, their futures, and their communities.
We’ll take a deep dive into the data, insights, and creative strategies that made the campaign a success. You’ll hear from those who shaped it, learn what kinds of climate messages work (and why), and come away with practical lessons for building public support for clean, homegrown energy – and a safer future for the next generation.
Parents for Future UK & Potential Energy
Parents for Future is the UK's largest parent climate movement; the gateway to climate action for parents, grandparents and carers, expanding barriers to entry and enabling a broader section of society to influence climate policy and social change.
Potential Energy is the nonprofit marketing engine for planet Earth, shifting the narrative about climate change and driving public demand for solutions before it’s too late.
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