Engaging the conscious consumer: Why transparency is key to brand trust
255 Blackfriars Road, London SE1 9AX
About this Event
With scrutiny around green claims increasing, and the regulatory landscape becoming more complex, transparency around brands’ sustainability claims has never been more important.
Join us on 23 June 2025 for an engaging panel and Q&A session featuring experts from the Carbon Trust, Amazon Climate Pledge Friendly, and leading brands that effectively use on-pack carbon labels to communicate their carbon credentials to consumers. Discover how these industry leaders navigate sustainability transparency and learn best practices for your own brand.
The session will explore:
– Tapping into a conscious consumer-base through eco-labelling and platforms like Amazon Climate Pledge Friendly
– Cutting through the noise to drive consumer demand for more sustainable products and services
– Avoiding greenhushing and use transparency to build consumer trust
– Delivering impactful and exciting sustainability storytelling in a regulated market
The panel will be followed by a Q&A session and networking drinks, providing further opportunities to engage with speakers and fellow attendees.
PLEASE NOTE: Attendance at this event is reserved for senior sustainability professionals from global, consumer-facing brands who are committed to product decarbonisation. Therefore please note that when signing up for this event, you are not guaranteed access, you are instead registering your interest. The Carbon Trust events team will confirm your attendance via email in due course. Unfortunately, we are unable to accept students or consultancies.
The Carbon Trust, Amazon Climate Pledge Friendly
The Carbon Trust is a global climate consultancy with a mission to accelerate the move to a decarbonised future. Climate pioneers for more than 20 years, we partner with leading businesses, governments and financial institutions to accelerate their route to Net Zero. We are your expert guide to turn your climate ambition into impact.
Amazon’s Climate Pledge Friendly (CPF) programme is a sustainable shopping program, which helps its customers navigate and shop for products that have sustainability features.
Amazon partners with third-party certifications and verifications, such as the Carbon Trust, that help highlight products that meet certain sustainability standards. Once certified or verified against these standards, and provided they meet any additional requirements as defined by Amazon, the product qualifies for Amazon’s CPF programme.
This programme forms one aspect of Amazon’s wider ‘Climate Pledge’.
On inception the CPF programme was available only in France, Italy, Spain, the UK and Germany. This has now been extended to cover the US, Australia and Mexico, with Amazon planning to extend eligibility further, increasing the impact the scheme has on consumer behaviour and choices.
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