Climate Week Conversations: The Power of Narrative

Communicating climate issues in a way that resonates with various stakeholders and inspires action can be a significant hurdle. This panel discussion will bring together Chief Sustainability Officers and Heads of Sustainability Communications to discuss how leaders are driving positive change in footstep with the media.

Join thought leaders to learn how to navigate the fine line between demonstrative sustainability leadership and greenwashing, practical strategies and case studies for effective climate storytelling and impact reporting, panellist perspectives on the most important climate action narratives, the “Age of Adoption” (i.e. the transition from a period of climate tech innovation to a time when companies are rapidly adopting these solutions), and common challenges faced by CSOs and Heads of Sustainability Communications, and how to overcome them.

Moderator: Ed Ballard Climate & Energy Newsletter Editor, The Wall Street Journal
Our Panellists: Marcia Balisciano, Chief Sustainability Officer at Relx
Kaela Fenn-Smith, Managing Director, Sustainability & ESG Consultancy at CBRE UK and Ireland
Vera Kukic, Partner, Enterprise Strategy & Sustainability at IBM
Jason Plent, Senior Partner at Verizon