Campaign: SPECIES
1 London Bridge, London, SE1 0BG 197-203 Oxford St, London W1D 2LE 203 Camden High Street NW1 8QL London EC2A 3NW
About this Event
A single event, 4 activations, 4 locations – 4 ‘super sized’ live projections that conceptually challenge and invite humanity to question its relationship with non-human species.
The 4 projections to occur across London, on the same night across the full evening:
29th June 2025
London Bridge – start time 9.45pm
Shoreditch – start time 10.30pm
Camden – start time 11.15pm
Oxford Circus – start time 00.00am
The projection, its format, is a sequenced 01:30.0 minute conceptual looped video devised and created by I Am Guardian Foundation’s creative team, with the supporting assistance of Getty Images and projected by CLP-Live.com
NOTE: This Event, created specifically for LCAW, is at present a stand alone IAGF / LCAW event in this LCAW 2025 week, that will fall across 1 evening, 4 locations, for approx. 3 hours.
It is the starting point for IAGFs ‘Campaign Species’, that will be expanded and built upon each annual LCAW… + across the year (s) via additional (different / independent IAGF) actions and models supporting ‘Campaign: SPECIES’.
I Am Guardian Foundation
LONDON CLIMATE ACTION WEEK
‘THE LAST WORD’
Campaign: SPECIES
This is a Movement.
Intelligent Artivism… inspiring and inciting change through conceptual creativity to speak to the global public’s heart, soul and mind…
THE MOMENT: Artistic sequences tumbling across the night sky toward a giant; architecture synonymous with commerce and industry, historical coolest culture, artistic brilliance & savvy presence…
An evocative triptych of visuals that ask of us to recalibrate our perception of species, that seeks to playfully reverse human notions as old as humanity itself… ... ...
PREMISE: To engage the public in a manner that educates, inspires and incites change | To flip the script a little…
For the IAGF | LCAW ‘Campaign: SPECIES’ our vision is a Movement, to each year go bigger, bolder, to invite others to adopt the projections, eventually losing the playful accompanying text and simply project super sized macro images of the faces of micro species across notable buildings across global cities for LCAWs… A concrete jungle, a steel ocean, not just reminding ourselves of who we share this world with but honouring them, for the life they allow us to live simply by virtue of their existence… creating cities, for a moment, with perfect stunning super sized seeming alien faces looking down at us, reminding us, we ‘are’ the beautiful, magical, otherworldly and awe inspiring world we look to the heavens in search of…
*Please contact us if would you like to use our media for LCAW Projections
WHY: Earth has entered The 6th Mass Global Extinction… Global Climate Change is threatening our living world…
INSTALLATION CONTENT: These 3 unassuming tiny species ranging from approx. 0.002mm, 4.5mm to 9mm in size, conversely, exist as the biggest players on planet earth, holders of the keys to existence… the pillars of life itself. And a little conceptual wordplay.
Without the pollinating honeybee all life would cease
Without the photosynthesizing Algae all life would cease
Without the dohrnii jellyfish we do not wonder at infinity
Key Take Aways:
There was a time when all minds deemed earth the centre of the universe, science upgraded this notion…
We live in a time where all minds deem humanity the central component of earth, it is time for science to upgrade this notion…
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It is poetically apt and poignantly crucial to stand in the skin of others so as to cleave understanding and empathy by living their perspectives; for humans to be towered over and to glimpse, to feel, for a moment the fragility of those we share this world with and the privilege we hold as earth’s ‘giants’…
And so, encourage us to take our rightful place on earth, as Guardians, as only Giants can…
Humanity’s unique position in life on earth, it’s only unique contribution to life that transcends self serving feats of greatness, is its ability to stand as keeper… to keep all life safe…
And our weapons of choice? Science and Compassion…
WHO:
I Am Guardian Foundation is an international Earth and Species Conservation & Protection Group with notable Exec & Non-Exec members from across the World within its ranks.
We engage in creative business to raise funds
We engage in creative moments to raise awareness
‘Commerce for Conservation’
www.iamguardianfoundation.org
hello@iamguardianfoundation.org
IAGF is an Official Ally of The Captain Paul Watson Foundation
https://www.paulwatsonfoundation.uk/allies-and-supporters
IAGF’s Founding Director Members
Jasmine Alexander (Captain Paul Watson Foundation Advisory Board | former Sea Shepherd Advisory Board & SS Global Artist Development)
Captain Paul Watson (Sea Shepherd / Greenpeace / Captain Paul Watson Foundation Founder)
Prof. Steve Wise (honorary) | NhRP (current) (Non-Human Rights Project Founder)
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